I got the following press release yesterday and couldn’t resist sharing. You too could have a ‘yummy mummy tummy’ if you’re willing to forego all other activities and dedicate yourself singularly to achieving your pre-pregnancy shape or carving out a whole new shape for yourself altogether! Imagine that.

My comments are in brackets.

GET A ‘YUMMY MUMMY TUMMY’ IN THE COMFORT OF YOUR OWN HOME

Having a newborn to look after is a full time job, leaving most new mums little time to think about anything more than grabbing some extra sleep when the opportunity arises [But don't! That would be selfish. Instead, tone that mound of flesh on your abdomen before the flab swallows you whole and you become - *whisper* -  FAT!].  Despite wanting to snap back into pre-pregnancy shape overnight, reality for most is something of an uphill struggle made harder by the lack of time and energy to get out and exercise; a vicious cycle which in turn can dampen spirits and leave new mums feeling even more sluggish and tired [Exacerbated by the fact that new mums don't even have time to pee alone, let alone work out for an hour].

Janey Holliday founder and Director of Fit For A Princess [not surprised in the least by this name] - outdoor and online fitness for women, is a committed mum of twins; Harry and Monty, 18 months [Did you hear that, lazy, non-committed mums of mere singletons? TWINS. And damn it, she's COMMITTED!] Within seven weeks of giving birth Janey had gone from a 58 to 28 inch waist [Um, wasn't most of that baby? I think everyone's waist measurements go down considerably after they've given birth] and was back in her pre-pregnancy jeans.  Janey followed her own GUT BUSTER programme which is about eating the right foods, having a healthy gut and working on activating muscles and regaining strength. If women start doing sit-ups too soon, its not only dangerous but can actually make your muscles dome out [But obviously it was okay for Janey because she was back in tip-top shape a mere seven weeks later! I suppose by 'too soon' they mean while your perineum is still being stitched. But once you're on the recovery ward...it's crunch time!]

Within 13 weeks, she was back in her exercise gear teaching her daily bootcamps at the crack of dawn in the middle of Winter [With a live-in nanny this is super-simple to arrange]!  This impressive transformation was not the result of some crazy fad diet or excessive exercise regime to shed the baby pounds in record time, but simply a measured approach to sensible eating and exercise, the philosophy upon which Janey founded Fit For A Princess.

“Getting up early cold be perceived as hell for a lot of new Mum’s, but by ensuring I went to bed when the twins did, having a coffee before I left the house and playing uplifting music in my car on the way to the sessions, meant I had more energy here than any other time of the day. For me, and the Mum’s doing the bootcamp it was actually ME time – no babies, no house to tidy, no business to run, just a group of women chatting and gossiping while we worked out – heaven!”, Janey comments. [Wait. Do you mean that by sacrificing the entirety of my  evenings and time spent with my partner or others, I can go to bed at 8pm and be ready to wake up at 4am for a little ab-toning and a gossip with the girls before returning to start my day as baby-wrangler and housekeeper? Sweet!]

However, for some, in the first few weeks and months, getting outdoors to do a class and finding both the time and energy to exercise is not always a reality [And for some, that struggle continues until the child leaves home at 18+; the horror!].  From her experience as a new mum coping with the juggling act of looking after her twins and herself, Janey has developed over 200 minutes of outdoor video workouts which are broken into 15 different sections and a variety of cartoon illustrated fitness ebooks, allowing Mum’s to fit in some highly effective exercises that can be done in stolen moments throughout the day, from the comfort and privacy of your front room.  The exercises are aimed not just at helping to shift excess baby weight and tone new mummy tummies [is there a more horrid, insipid phrase?], but to boost energy levels and confidence through the positive effects of exercise. Plus you don’t have to be an exercise guru to do them! [Indeed. You need only be committed to choosing exercise over sleep, adult interaction, hobbies,  fostering relationships or having 'Me time' that doesn't involve sweat or pain]

If you live in London or near one of the Fit a Princess franchisees and are settled into a routine and finding more time to get out and about, a 2 week bootcamp is a great way to kick start a new healthy approach to exercising, even if you haven’t exercised for a while.  These intensive courses run throughout the year at baby-friendly times and are specifically designed to maximise inch loss, shape change and fitness levels, as well as providing an incentive to get out the front door into the fresh air and meet new, like minded people.

Exercise doesn’t have to be a burden and getting back into shape after having a baby needn’t feel like an unattainable goal [But it does need to be a goal!].  With the right approach and guidance, and a little bit of motivation [Just buy a few women's glossies and you'll be hating yourself in record time], you’ll be amazed at how quickly you’ll feel the positive benefits of exercise for both you and your baby [and your man and society, natch].