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Vered at MomGrind recently wrote a post in which she relayed a conversation she’d had with friends about whether displaying cleavage is acceptable, inspired by some of the more ‘daring’ outfits worn by female celebrities at the Golden Globe awards. In the course of this conversation, it emerged that there seems to be two schools of thought when it comes to cleavage: Cover It Up, Sister and If You’ve Got It, Flaunt It. The first is generally thought of as the more conservative, repressive option and the second as more liberal and empowering.

Now, this may seem like a trivial issue to some but to me it is actually a great example of a real division within the feminist community and the public at large. Why? Because each school of thought on cleavage has two conflicting ‘sides’ supporting it; supporters who are, in many ways, diametrically opposed to one another. The Cover It proponents are usually either quite socially conservative and rank modesty as an important virtue in their personal morals (often on religious grounds), or they are quite liberal-minded, socially progressive people who think that while breasts are of course natural and an inherent part of women’s bodies, covering up is essential if they are to to get ahead and be taken seriously, especially in the workplace. Many feminists, particularly those of the Second Wave who had to fight to get into the workplace at all, fall into this category (though this is just a generalisation based on observation, not a hard-and-fast fact or attempt to pigeon-hole anyone).

Those who are in favour of the Flaunt It approach almost always think of themselves as neo-liberal, open-minded and supportive of sexual expressiveness and, again, includes many self-proclaimed feminists, especially those of the younger generation, or Third Wave. They think women should be able to wear whatever they want, however they want and whenever they want. They will defend a woman’s right to be ‘sexy’ and ‘feel good about herself’ and exclaim loudly that breasts are nothing to be ashamed of. This is all well and good. I support that view, in theory. However, within that ideology lurks dangerous territory; a faux-liberalism in which supporting women in their quest to be ever-sexier and conform to modern beauty standards is actually harmful, reinforcing the link that ties a woman’s body and perceived attractiveness directly with her feelings of self-worth and her abilities.

A perfect example of this is those What Not To Wear and How To Look Good Naked shows on television that purport to accept and even glorify women of all shapes and sizes, but which really, at their core, are just showing these women the tricks of the trade for getting as close as possible to the beauty ideal and giving them a patronising, ‘there, there love’ pat on the head about the parts of themselves that come up short. What’s so progressive about taking a woman who has had three babies (with the saggy tummy to prove it) and giving her a corset to wear underneath her clothes instead of the less acceptable methods of telling her to starve herself or have surgery? It’s not as bad as the latter, obviously, but it’s still not true acceptance. Every woman knows that no matter how proud she is of her ‘curves’, she must try to minimise and detract attention away from the parts of her considered less desirable and that don’t meet the criteria of perfection. Drawing attention to your large breasts because you know they will focus eyes away from your ‘thunder thighs’ isn’t exactly Body Confidence, is it? But I digress. Back to cleavage…

The other, oft-quoted caveat of some within the Flaunt It school is that it’s okay to show off your breasts, but only if they are of an acceptable size and appearance. If you are relatively young, of at least average weight and without any obvious disabilities, you will be encouraged to use your breasts to attract a partner and garner praise. At Mardi Gras? Show us your tits! At a club? Show us your tits! On the beach? Show us your tits! But if you’re not any of these, or with any other ‘affliction’ marking you out from the sexually available vixens, woe betide you. Wrinkled or exceedingly freckled? Ew! Naturally very large and/or ‘saggy’? Tuck ‘em back in! Too small? Who are you kidding! Pulling up your shirt to breastfeed a baby? Jesus, we don’t want to see THAT! So, still, the message is that ‘flaunting it’ is acceptable but only if you fall within the range of what is considered worthy of flaunting. If you are not pre-approved by the pornulation and empowerfulization committees for hawtness (be it because of your age, shape, weight or race) you won’t get your Dove blue ribbon award for not hating yourself quite as much as you used to.

Even the language we use to describe how we feel about our breasts is telling: Women with small breasts will talk about not feeling as feminine or ‘womanly’ and being unable to ‘fill out’ tops and dresses, while women with large chests, like a commenter on Vered’s post, say that men talk to their breasts, not their faces, and that normal clothes look “pornographic” on them, suggesting that large breasts are equated with not being taken seriously and sexual promiscuousness, which is a common and long-held prejudice that we’re just supposed to accept as the norm.

This leads me to the issue of women’s bodies in the workplace, the main crux of this discussion, for which a second post is forthcoming. I don’t want this sucker getting too long — brevity is not my strong suit and I’m trying to work on making posts more manageable and easy to read. Watch this space!

And in the meantime, tell me your thoughts and experiences with cleavage and body image. Are you a Cover It Up sort of person or a Flaunt It believer? Do you think showing off our bodies is empowering, harmful or a combination of the two?

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